JaadJaad Insight
JaadJaad Conversion Map: Search → Proof → Decision → Contact
A four-layer framework for high-value enquiry websites.
- Search — pages should match real customer intent
- Proof — give visitors credible reasons to trust you
- Decision — provide price, scope, process or other decision information
- Contact — use a clear CTA and measure it
What to remember
Do not try to optimize everything at once. Start with the changes closest to revenue and measurement, then use real data to decide where to invest next.